The programme in Fashion Design at the Arch Academy of Design intends critical engagement with the subject of ‘Fashion’ in all its forms, which includes retail, press, advertising, public relations, branding, film, music, broadcasting and lifestyle as well as the role that personnel such as photographers, stylists, models, consultants, editors, art directors and others play in the industry.

In addition to the development of skills to aid practical implementation of ideas, the programme is intended to explore the effects of culture, sub-culture and lifestyle trends on the social, aesthetic and cultural aspects of fashion as well as contribute to the development of an historical understanding of fashion and its processes.

Creating a responsible awareness and assessment of the socio-cultural and ecological influences on fashion is an essential in the rediscovery and sustenance of an Indian aesthetic signature. This not only helps place India in the larger context of world fashion, but also contributes to the addition of unique value to the Indian fashion industry.